
New digitally enabled menswear concept store
A new digitally enabled menswear concept store has opened in Spitalfields, London. The Dandy Lab store…

ASOS launch Apple Watch app
ASOS have launched an app for the recently launched Apple Watch. The watch app will…

Topman customers remotely connect to an in-store stylist
Topman customers in the UK are now able to connect with stylists in the London…

River Island customers join virtual reality catwalk using their phones
River Island customers were given the opportunity to be in the front row of London…

Mannequins use beacon technology to communicate with shoppers
Ted Baker have followed House of Fraser's, Hawes & Curtis and Bentals and have recently…

Digital changing room and interactive mirrors at Rebecca Minkoff
eBay and Rebecca Minkoff have teamed up to opened a digitally ‘connected store’ located in…

Mobile app that hijacks you from a rival store
The Guatemalan shoe store, Meat Pack have created an app to drive footfall into store.…

Adidas interactive screens in Foot Locker stores
Adidas have partnered with Foot Locker to introduce ‘The a Standard’, a new concept that…

Try on augmented reality Lacoste shoes in store
Lacoste have launched a mobile app which helps make styling your outfit with a pair…