Sofology’s livestreaming revolutionizes remote shopping
During the COVID-19 pandemic, Sofology, a UK-based sofa retailer, introduced an innovative live video platform…
Topman customers remotely connect to an in-store stylist
Topman customers in the UK are now able to connect with stylists in the London…
The impact Periscope, Meerkat & live broadcast could have on retail
The era of the digital live stream has just begun with the birth of two…
Target created another shoppable drama show
It is believed that around 40% of tablet use is done on the sofa whilst…
Target’s romantic comedy with interactive product placement
Last Autumn, US retailer Target made a 12-minute romantic comedy in which almost everything on-screen…