John Lewis’ Magic Mirror Trial

Burberry’s Regent Street new digitally enabled store
Burberry has unveiled its largest and most technologically advanced store in the world in London’s…

Topshop in Moscow had a virtual fitting room on trial
A special kiosk for the fitting room was installed at the flagman Topshop store in…

Audi City in London’s Picadilly Circus
Audi have launched a digital showroom in Piccadilly Circus, London. It is one of the…

Urban Outfitters to replace all tills with Apple devices
Urban Outfitters is moving towards using mobile iPod touch and desk iPads to replace the…

Whispering windows at GAP and Heals
GAP have been using ‘invisible audio’ devices as part of interactive window displays in its…

Adidas RFID store
Adidas stores have been really driving digital innovation into the store experience. NEO stores in…

Macy’s in store navigation using app
US retailer, Macy's has added a new feature to its iPhone app that provides indoor…