ASOS have launched an app for the recently launched Apple Watch. The watch app will help customers remember products that they have seen and liked. These products on the customer’s wish list will be monitored and will alert when the remembered products come back in stock or fall in price. The app will also deliver personalised product recommendations based on customers purchasing and saving behaviour.
The ‘Recommendations’ feature offers a number of products options. The app will utilise the Apple Watch Handoff feature enabling customers to add ‘Saved Items’ directly to their bag where they can the seamlessly jump across to their mobile or desktop to view these products. Along with Zara and Marks & Spencer, this is one of the first retailer apps for the Apple Watch.
