Topshop in Moscow had a virtual fitting room on trial
A special kiosk for the fitting room was installed at the flagman Topshop store in Moscow at the shopping centre European from 5th – 8th May in 2011.
The virtual fitting room is built on the most sophisticated technologies: augmented reality and Microsoft Kinect. Augmented reality allows the customers to select a garment off the rack without having to try it on physically. As a customer, you see yourself onscreen with a 3D copy of a dress. The system uses kinect to interpret the hand gestures which control the user interface.