Made.com is trialling the CloudTags technology in a showroom that is itself designed to bridge the gap between online and offline. The technology encourages shoppers to digitally interact with physical products using tablets provided by the retailer in the store, which incorporate real-time content, reviews and recommendations to increase sales. The system learns the best combination of interest, location and timing to maximize the selling opportunity. Customers are only asked to identify themselves at the end of the experience, in order to have access to the data they created in-store after they leave. This opt-in collection of in-store browsing data enables stronger re-marketing to shoppers, whether in person or via direct marketing afterwards.