Retailer Spotlight – Macys Multichannel Research


Macys, which includes the Bloomingdales brand, has around 800 department stores in 45 states in the US. Annual sales in 2012 were $26 billion of which 20% of this is private label products. Growth in sales has been $1 billion in each of the past three years

Macys has a total of 176,000 employees with around 130,000 working in stores. The flagship store is in New York and is the world’s largest store which has also recently undergone a $400m facelift. Corporate offices are located in New York and Cincinnati.

L2, a highly regarded think tank for digital innovation, named Macys among its Top 10 retailers in Digital IQ, based on digital competency and mastery of mobile and social platforms. In 2011 and 2012, Macys was ranked No. 1 among 64 retail brands included in the study

The multichannel research paper which you can download here was compiled exclusively by

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