Brew and Brew in Austin, Texas have introduced an ordering app which allows customers to order and pay for food on their mobiles then go to the restaurant to collect. In order to ensure the customer gets the freshest meal, the food will be prepared just in time for the customer arrive. The prediction technology is designed to track users as they get close to the store using the GPS feature on their phone. When the customer gets close, the staff in the restaurant receive an alert and then proceed to prepare the order. "Pickup orders work really well for us because they integrate with our normal flow. Employees can just accept the order real quick, it goes into queue, it isn't divergent from what we normally do.", said Matt Wright, Co-Founder of Brew and Brew.