CVS, the US pharmacy retailer has launched one of the first virtual stores on the iPad. “The new CVS iPad app provides the millions of customers who visit CVS.com on a tablet device each month with a virtual feeling of visiting their neighbourhood CVS/pharmacy from their homes or on-the-go,” said the company’s Senior Vice President and Chief Digital Officer, Brian Tilzer. "Millions of customers use a tablet to visit CVS.com each month, and many of our customers use iPads in particular. Since our customers increasingly access our services on-the-go, we considered how to best integrate our mobile experiences with the other touch points we have at CVS/pharmacy, such as our stores and call centres. Our intent was to empower our customers on their path to better health through innovative and personalised technologies. The new CVS/pharmacy iPad app was designed with our customers in mind, so that it's not only intuitive, but engaging and fun, to mimic the already familiar in-store experience. With our new iPad app, customers will now be able to enjoy the services available on CVS.com and in our stores — including Pharmacy, ExtraCare, photo, the weekly circular, and Minute Clinic — for a seamless experience that works with their on-the-go lifestyle." "We knew early on that we wanted to create a tablet app that would feature a 3D digital store, which would feel intuitive to our customers to navigate. Tablets are an ideal platform to create this virtualized, 3D drugstore shopping experience, because they rely on strong visuals and gesture-based movements. For example, customers can easily manage prescriptions for themselves and their families and look up essential drug information with the swipe of a finger. Above all, the app is designed for ease of use, offering our customers a streamlined option to fulfil their pharmacy and shopping needs on the go. It's also important to note that prescription information and updates are transferred across platforms and devices – from the iPad app to the mobile app and/or CVS.com — all with the one simple login."