Whole Foods have commissioned agency rehabstudio to create a video which shows how personalisation might play out in store in the future. Tim Rodgers of rehabstudio explains, “Wearable devices allow for a hands-free, personalized, and private guided experience in a retail environment. It’s like having a personal shopper guide you around the store, it knows what the consumer likes, what they might want to try and buy.”
In one of it’s newer stores, Whole Foods have introduced a screen in an in-store cafe in Alpharetta, Georgia which runs an Instagram feed showing produce still growing in the fields of six local farms that supply the store. In the same store, a digital mirror encourages shoppers to strike three different poses, which trigger images of recommended health products like vitamins and protein shakes.
