Wesco is expanding its deployment of Mashgin’s AI-powered self-checkout technology to over 20 locations after a successful initial rollout. The computer vision-based kiosks eliminate the need for barcode scanning, allowing customers to place items down and pay instantly. This frictionless system has significantly improved checkout efficiency, especially during peak hours.
During the pilot program, Mashgin’s kiosks processed nearly 500,000 transactions across 10 Wesco stores, with an average checkout time of 18.7 seconds. This has streamlined operations, enabling staff to focus on other tasks while improving customer satisfaction.
The expansion integrates Mashgin with Verifone’s Commander system, ensuring seamless connectivity for payments, loyalty programs, and fuel services. With over 4,000 Mashgin kiosks globally, including in convenience stores, stadiums, and airports, Wesco is positioning itself at the forefront of AI-driven retail innovation.
Mashgin, founded in 2013 and based in Palo Alto, California, is a leading provider of AI-powered self-checkout solutions designed to revolutionize the retail experience. Their intelligent kiosks utilize advanced computer vision technology to recognize items without the need for barcodes or RFID tags, enabling customers to complete transactions swiftly and efficiently. By analyzing various attributes such as shape, size, color, and texture, Mashgin’s system can identify multiple items simultaneously with near-perfect accuracy, significantly reducing checkout times.
Mashgin’s technology has been deployed in over 4,000 locations worldwide, including more than 3,000 convenience stores, 145 professional stadiums and arenas, 100 hospitals, and 50 airports. Notable clients include major convenience store chains like Circle K, Refuel, and Delek Stores. For instance, Circle K has agreed to roll out 10,000 Mashgin machines across 7,000 locations over three years, with deployments already in over 1,500 locations, where 50% of eligible transactions are processed through Mashgin’s system.
In May 2022, Mashgin raised $62.5 million in a Series B funding round, bringing its total funding to $75 million and achieving a valuation of $1.5 billion. This investment underscores the growing demand for innovative retail solutions that enhance customer convenience and operational efficiency. By eliminating traditional bottlenecks at checkout points, Mashgin’s technology not only improves the shopping experience but also allows retailers to reallocate staff to more customer-focused roles, thereby optimizing overall store operations
