Walmart has launched TrendGetter, an image recognition tool that helps shoppers find discounts on items by uploading or taking photos. Customers can search for products across various categories, but the tool only processes one item at a time. The launch coincides with the holiday shopping season to aid customers in finding desired items at lower prices.
TrendGetter builds on Walmart’s previous visual search experiments and follows similar successful implementations by other retailers like Forever 21 and Etsy. The tool aims to enhance the shopping experience by connecting customers to products more easily, reflecting a growing trend in retail towards visual search technology.
