Walmart has unveiled its latest implementation of Generative AI, aimed at simplifying the shopping experience and helping customers make confident purchase decisions. While this may seem new, Walmart has been using AI and machine learning for years. Even before Large Language Models (LLMs) gained popularity, Walmart was already employing Natural Language Processing (NLP) models tailored specifically for retail.
Building on Decades of Expertise
Walmart’s strength lies in its vast experience and technological advancements built over six decades of serving customers. By predicting holiday trends in the Midwest or identifying popular snacks on the East Coast, AI has been key to personalizing shopping experiences and anticipating customer needs, no matter where they are.
A Powerful Collaboration with OpenAI
In collaboration with OpenAI, Walmart has developed a fine-tuned, open-source model. This partnership allows for highly personalized responses and product suggestions, understanding customer needs more deeply. This innovation is where the true “magic” of Walmart’s Generative AI Search comes into play.
Transforming Product Discovery
Walmart’s new Generative AI Search feature is designed to save customers time. The average American family spends nearly six hours a week on household shopping. Imagine transforming that into more quality time with loved ones. Instead of searching for each item individually, customers can now make natural language requests like “Help me plan a football watch party” or “What supplies do I need for a newborn?” Walmart’s AI takes care of assembling all necessary items in response.
How AI Understands Customer Intent
The AI analyzes customer intent through their queries, sessions, and interactions with products. It categorizes the products using the ‘Mutually Exclusive, Collectively Exhaustive (MECE)’ principle, ensuring that all needs are met without overlap. Additionally, it condenses customer reviews into summaries, helping users make informed decisions more easily.
Reclaiming Time with Walmart’s AI
Walmart’s Generative AI Search aims to save valuable time for customers, letting them enjoy life instead of spending hours searching for products. This AI-driven solution positions Walmart as a partner in meeting customer needs and enhancing their shopping journey.
