Fits.me has unveiled a new virtual fitting room and size recommendation engine, which aims to solve the problem of people buying clothes the wrong size online. The fitting room aims to help customers buy the right size, while the fit advisor indicates fit preferences for their body size and shape. Heikki Haldre, founder and CEO of Fits.me, said: “Fits.me’s greatest strength – its precision and accuracy – comes from its creation and development in the world of academia. The new version of the Fits.me Virtual Fitting Room and Fit Advisor add a layer of wonderful, stylish design to the fitting room experience, which meets or exceeds the expectations of even the hardest-to-please e-commerce director.” Fits.me clients include Adidas, Hugo Boss, LK Bennett, Nicole Farhi, Pretty Green, Superdry and Thomas Pink. There is also a solution for our dogs being trialled at the moment by a leading UK pet store. The virtual fitting room works by asking the dog owner for a few simple measurements, such as chest, neck and body length, haunch height and tail angle. This enables the Fits.me Virtual Fitting Room to display a photo showing exactly how the item of dog clothing will fit in each available size. Each photo is created using robotic dog mannequins, shaped like a dachshund or greyhound, which adjust to adopt the shape of young, old, well-fed, overweight or well-exercised specimens.