Pizza Hut have created the world’s first ‘Subconscious Menu’. The digital menu uses eye tracking software to assess where the customer is looking on the menu and then using a mathematical algorithm, determines which pizza is most suited to their tastes. When two hundred customers tested the Subconscious Menu, it had a 98% success rate of recommending pizzas that customers enjoyed.
“This year we’ve redesigned restaurants up and down the country and launched a brand new menu with lots of tasty new options. But we don’t just want to stop there,” said Kathryn Austin head of marketing at Pizza Hut. “We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world’s first Subconscious Menu, a unique way to reinvent the dining experience.” She added: “We love to excite and innovate. We wanted to try a few ideas on the traditional menu format and we’re delighted to have developed the world’s first Subconscious Menu, a unique way to reinvent the dining experience.’
