UK bakery chain Greggs have launched a new mobile app which allows customers to pay in one of it’s 1,700 national bakery stores using their phone. It is the first digital loyalty scheme launched by a UK convenience food retailer, eliminating the need for customers to carry a separate loyalty card or cash in their wallet. Customers top up their accounts with any amount from £5-£50 and once topped up, the app will allow them to pay securely in store with their phone.
The app will also reward them with exclusive treats and rewards built into the app. Greggs Rewards has been developed using digital transaction network services from Eagle Eye. Roger Whiteside, Greggs Chief Executive, stated: “We are really excited to announce the launch of Greggs Rewards across the UK. We’ve spent a lot of time talking to and listening to our customers and have found through extensive consumer testing in the run up to the launch, that a simple but rewarding scheme is something that they want to fit with their on-the-go lifestyles.
“Customers can quickly pay for their favourite food and drinks via their smartphone, to be rewarded with exclusive, personalised offers and free tasty treats which we will continue to introduce and develop throughout the forthcoming months. We hope the app makes life a little easier whilst more rewarding for our customers.”
