UK based Monsoon Accessorize have launched the UK’s first pilot of an in-store sales application that connects web with point-of-sale and allows store staff to use iPads to engage with customers and process transactions.
Using the application, staff can present the retailer’s extended product range to a customer and locate stock, whether on the shop floor, in the store room, in another store, or in the eCommerce distribution centre.
The application is based on MICROS Retail Assistant, is the first to be fully integrated with the store POS, allowing the transaction to be completed right there on the iPad through the POS using a wireless Chip and PIN device. Live since April 2014, early indications suggest that customers who are served by an assistant place twice as many Click and Collect orders (60%) than they do through web (31%).