The Guatemalan shoe store, Meat Pack have created an app to drive footfall into store. Using GPS it would send an alert when the user was near a trainer brand store.
The alert would offer a timed discount, starting at 99% off and slowing ticking down until the customer raced to the Meat Pack store. The campaign saw over 600 people ‘hijacked’ from rival stores with the fastest to get there receiving an 89% discount.
