Ted Baker have followed House of Fraser’s, Hawes & Curtis and Bentals and have recently introduced beacon enabled mannequins. The technology from Iconeme enables customers to receive details about the clothes on display via their mobile. Customers using the app will access the beacon through a push notification when in range and then can get direct access to product information and purchase on the phone.
Very similar applications have been seen before through use of QR codes or NFC. Because of the wider broadcast range of the BLE technology seen in new mobile phones which enable beacon signals to be picked up, it is expected that this technology is more likely to pick up momentum.
Andy Harding, Multichannel Director at House of Fraser said, “With such demand from mobile devices, it’s important we continue to bring new technology to our stores, and believe that the Iconeme App provides retailers with an opportunity to really engage with their customers,” he explained.
