Advances in image recognition technology and the quality of cameras in mobile phones have spawned a new generation of application for the mobile which is only going to get bigger as the technology advances. In the world of fashion, customers are always seeking inspiration and when they see an outfit looking good on a person with a similar appearance to them - they often look for ways to emulate that look. One of the popular uses of the new generation of visual social media platforms such as Snapchat, Pinterest and Instragam have been used to help inspire customers. The second part of the problem is where to find the outfit i.e. which brands/retailers might be selling a garment or whole outfit that matches the customer's desire. Given the wealth of other applications and industries that advances in image recognition & searching will benefit, the investment by the big technology platform companies such as Google, Facebook and Amazon is expected to be significant.