US retailer, Target have launched an interactive, in-store mobile experience designed to delight Target guests of all ages this Christmas. Bullseye’s Playground is a mobile game experience which, in select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using an Android tablet that will transform the store into a 3D winter playground. “Target and Google are creating a new kind of holiday magic with Bullseye’s Playground,” said Alan Wizemann, vice president of product, Target.com and Mobile. “With this partnership, we’re using cutting-edge mobile technology to elevate the in-store holiday experience to provide Target guests a glimpse into the future of retail – where mobile brings together virtual experiences and physical stores.”