The world's largest fast-food restaurant chain, McDonalds, have been giving away kits in some of their Swedish restraurants which allow customers to convert their mobile phone into virtual reality headsets to enable them to play a virtual reality game called "Slope Stars" which is a 360° ski experience allowing the user to open the doors to a world of fantasy, fun and how to stay safe in the ski slopes. The game is endorsed by the Swedish National Ski Team. References PSFK - McDonald’s Transforms the Happy Meal Into An Engrossing Content Experience McDonalds - Happy Goggles The Telegraph - McDonald's to sell Happy Meals that double as virtual reality goggles