How it Works
The eCommerce platform is the platform that controls the core interactions of the customer's shopping journey. Core capabilities include the management of the product catalog and it's taxonomy along with the pricing and promotions of these products. It would also hold information about each registered customer. It is the platform's responsibility to prepare and serve the pages to the customer from homepage, to product listing page, search, & product detail page to the checkout and purchase. The platforms can be hosted (on-premise) or cloud based.