Ebay has acquired computer graphic company PhiSix with the hopes of creating 3D models of clothing for shoppers who want to try on virtual garments for sale through its online marketplace. The technology can compose 3D models of clothing from “photos, pattern files and other sources and simulates the behaviour of the garments”, according to eBay. It adds that consumers could see how clothes “fit, look and move in different environments without actually having to try them on”.
The technology will likely be used across a range of devices and that it might be added to Ebay’s entire portfolio to “enable a more immersive user experience that enables consumers to make informed choices whether at home or in a store.
Ebay intends to integrate PhiSix into its marketplace by introducing virtual dressing rooms, where shoppers can determine the fit and look of garments with physically accurate simulations. All you’ll need to do is type in your measurements, and then a 3D model will appear with whatever garment you choose. You’ll even be able to view the clothes in different scenarios, such as walking down the street, rather than just standing in a room.
