US burger chain, Hardee’s, have launched self service kiosks in their fast food restaurants. The kiosks allow customers to customise and order a burger before collecting it at the counter. The kiosks use e-commerce techniques such as cross-sell to ultimately increase average order size as well as reduce waiting times and let the staff focus on preparing the food.
Retail-innovation.com are seeing an increasing trend in hospitality where customer’s will order first on digital devices such as mobile or kiosk and then collect order from the service counter.
