Commuters at two London’s railway stations will be able to compete for bundles of Argos prizes by playing an interactive game against other mobile users on a giant 40 metre wide digital sign at the stations. This is one of the first examples of interactive public gaming using digital signs in public areas. “Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location,” explained Carl Nield, head of brand marketing at Argos. “
