An interactive window display at Macy’s flagship store in New York turns passers by into liquid gold heralding Jay Z’s new men’s fragrance, Gold.
The display uses a Microsoft Kinect device to detect passers-by. The sensor triggers a ripple in the fluid gold and when the viewer stop to look at the display, their silhouette emerges out of the liquid metal simulation. Viewers are then encouraged to share their experience using the hashtag #JayZGold.
