Australian online shoe designer ‘Shoes of Prey’ have partnered with Nordstrom to bring its digital offering into the physical store. The shoe department features touch-screen tablets where customers can choose 170 different options for their shoe including colour, material, heel height, style and ornaments from a range of available styles. Shoppers can try on sample shoes and touch the fabric swatches, and then use the 3D designer app to design their shoes.
To help customers make the right decision during the process, the design studios are staffed with ‘shoe stylists’ to give pointers or advice about custom shoes. Once designed, the shoes are available for pick-up from Nordstrom or shipped to their home in as a little as four weeks.
The trial has opened in five locations throughout the US. “We’re always looking for the best merchandise and experiences the market has to offer and we know there is something special about finding just the right pair of shoes,” says Scott Meden, Executive Vice President and General Merchandise Manager of the Nordstrom shoe division. “We love being able to give customers the ability to explore their creative side and design their own personalised pair of shoes and we’re excited for more customers to experience this firsthand. We’re all about giving customers choices and making them feel good.”
