Students at Southwestern College in Kansas can now pay by selfie on campus using a new mobile app from Lucova. Payment details, meal cards, and loyalty and reward point information are all stored in the app and when the customer approaches the checkout, bluetooth technology identifies students and pulls up their details for the cashier. If students pre-set their preferences, they can purchase meals and get receipts and rewards hands free, with the cashier identifying them through their selfie. Students who have downloaded the app and uploaded their selfie are visiting on average 3 times a week and have doubled their spend in a span of only two months.