The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.
Each of the storefronts were painted a signature bright yellow hue and accented with bold black and white graphic patterns. A selection of the brightly coloured apparel and accessories are displayed on hangers and hooks inside the windows. Shopping takes place through a large touch screen display. Customers can browse the entire collection and get specific product information. The checkout process simply requires entering a mobile phone number. A confirmation text is sent and following approval, a messenger will deliver the products within select NYC areas within an hour for free. Just like a take-out food order, payment happens upon delivery.
