Decathlon has recently launched a shopping app for Apple Vision Pro, seamlessly merging digital and real-world experiences. Specifically, the app lets users explore products in 3D, shop, and view items in their environment, all controlled through intuitive gestures and eye movements.
Starting in the US, this launch further highlights Decathlon’s commitment to retail innovation. Additionally, other brands like E.l.f. and MyTheresa are also adopting Apple Vision Pro, signalling a broader trend. Furthermore, Decathlon’s app enhances the shopping journey and strengthens brand loyalty by allowing customers to interact with products like tents and bikes from home.
