Uniqlo opened its fifth retail location in the United States last year. They set up shop at Union Square in San Francisco and amid the fanfare of a new store opening was the news of an interesting piece of technology. The store is using something they call the Magic Mirror, and it helps shoppers decide which item to buy by making it unnecessary to try the various colours available. Instead, you just put one of the items on and walk in front of the special mirror; a touchscreen then prompts you to select other hues and projects your modified reflection back to you. Developed by Holition in the UK, this ‘virtual dressing room’” uses the Kinect’s color-changing engine and a half-mirror touch panel to achieve its magic.