Debenhams

 
debenhams flagship store

Screenshots

Desktop Home
Desktop PLP
Desktop PDP
Mweb Home
Mweb PLP
Mweb PDP
App Homepage
App PLP
App PDP

General

Country
City
Category
Number of Stores
240

Trading Performance

Annual Online Revenue
£0.31 billion
Annual Revenue
£2.20 billion
Alexa Ranking
5,367

Channels

Desktop Site
Mobile Optimised Website
Mobile iOS App
Mobile Android App
Tablet iOS App
Tablet Android App
In Store Kiosk
In Store Tablets for Assist Selling
Mobile iOS App Appstore Rating

Merchandise

Performance

Alexa Average Load Time
3.36 seconds
PLP Page Size - Mobile Web
1,200 Kb
PLP Page Size - Desktop
3,000 Kb
PDP Page Size - Mobile Web
1,700 Kb
PDP Page Size - Desktop
2,400 Kb
Home Page Size - Mobile Web
2,500 Kb
Home Page Size - Desktop
2,700 Kb
Responsive Imagery
Home Page - Desktop Google Page Insight Score
46
Home Page - Mobileweb Google Page Insight Score
58
Home Page - Desktop ySlow Score
58
Home Page - Mobileweb ySlow Score
61
PLP - Desktop Google Page Insight Score
49
PLP - Mobileweb Google Page Insight Score
60
PLP - Desktop ySlow Score
55
PLP - Mobileweb ySlow Score
63
PDP - Desktop Google Page Insight Score
51
PDP - Mobileweb Google Page Insight Score
60
PDP - Desktop ySlow Score
54
PDP - Mobileweb ySlow Score
58

Technology

eCommerce Platform
Behavioural Analytics Platform
Product Ratings and Reviews Platform
Mobile Website Design Type
Tag Management Platform
A/B or Multivariate Testing Platform
Dynamic Media Platform
Live Chat Platform

Homepage

Comments
Displays hero banner, top deals, spotlight on feature, style debrief & items you recently viewed.  

Product Listing Page

Shows New In Products
On and Off Model Photos
Filter by Colour Swatch
Quick View
Sort By Best Selling
Sort By Price
Sort By Rating
Sort By Discount
Comments
Lazy loading of images when they come in to view was slow on iOS app.   Mobile app allows user to change the listing view from one or two product shown above the fold (i.e. visible on page without scrolling).   iOS app experience is clunky and jarring at times.  

Product Detail Page

Deep Zoom
Texture Visible on Zoom
360 Views
Ratings and Reviews
Product FAQ
Customers Also Viewed / You May Also Like
Customer also Purchased
Displays What Product Goes With
Product Video
Product Cutout Imagery
On Model / Location Shots
Can Check Store Stock
Make Visible Which Sizes/Colours and Available
Wish List
Delivery Information Displayed
Fashion Style Advice
Comments
Some items are shot on white backgrounds though not strictly cut-outs.   Can view which stores range the product being viewed but not check stock.  

Checkout

Guest Checkout
Store Collection
Same Day Delivery
Nominated Day Delivery
Express Checkout
One Click Checkout
3rd Party Collection Option
Next Day Delivery
Gift Message
Gift Wrap

Social Media

Instagram Followers
92,800
Facebook followers
425,339
Twitter followers
182,500
Pinterest followers
12,685
Snapchat activity
Occassional