Argos

 
argos old street store

Screenshots

Desktop Home
Desktop PLP
Desktop PDP
Mweb Home
Mweb PLP
Mweb PDP
App Homepage
App PLP
App PDP

General

Country
Category
Number of Stores
845
General Comments
Static buyers guides (for example 4k televisions) uses an adaptive design for the pages whereas the Homepage, PDP and PLP all use a responsive design.   Buyers guide content is a real differentiator for Argos but this content does not appear on mobile app.  

Trading Performance

Annual Online Revenue
£2.00 billion
Annual Revenue
£4.10 billion
Alexa Ranking
1,317

Channels

Desktop Site
Mobile Optimised Website
Mobile iOS App
Mobile Android App
Tablet iOS App
Tablet Android App
In Store Kiosk
In Store Tablets for Assist Selling
Other Apps
My Argos Card Mobile iOS App - 2 stars   My Argos Card Mobile Android App - 1 star   My Christmas Wishlist iOS App - 3 stars   My Christmas Wishlist Android App - 3.5 stars  
Mobile iOS App Appstore Rating
Mobile Android App Appstore Rating

International

Languages
English  
Ship To Countries

Performance

Alexa Average Load Time
1.90 seconds
PLP Page Size - Mobile Web
1,200 Kb
PLP Page Size - Desktop
2,800 Kb
PDP Page Size - Mobile Web
2,000 Kb
PDP Page Size - Desktop
2,300 Kb
Home Page Size - Mobile Web
2,600 Kb
Home Page Size - Desktop
2,600 Kb
Responsive Imagery
Home Page - Desktop Google Page Insight Score
43
Home Page - Mobileweb Google Page Insight Score
43
Home Page - Desktop ySlow Score
66
Home Page - Mobileweb ySlow Score
66
PLP - Desktop Google Page Insight Score
46
PLP - Mobileweb Google Page Insight Score
55
PLP - Desktop ySlow Score
56
PLP - Mobileweb ySlow Score
64
PDP - Desktop Google Page Insight Score
60
PDP - Mobileweb Google Page Insight Score
59

Technology

eCommerce Platform
Behavioural Analytics Platform
Product Ratings and Reviews Platform
Mobile Website Design Type
Tag Management Platform
Content Management System
A/B or Multivariate Testing Platform
Dynamic Media Platform
Live Chat Platform

Homepage

Comments
Responsive image not being used on mobileweb homepage but is on PDP and PLP pages  

Product Listing Page

Shows New In Products
On and Off Model Photos
Filter by Colour Swatch
Quick View
Sort By Best Selling
Sort By Price
Sort By Rating
Sort By Discount
Comments
Limited amount of clothing sold on the site hence the decision not to use colour swatches or on/off model product photos.  

Product Detail Page

Deep Zoom
Texture Visible on Zoom
360 Views
Ratings and Reviews
Product FAQ
Customers Also Viewed / You May Also Like
Shows What You Recently Viewed
Customer also Purchased
Displays What Product Goes With
Product Video
Product Cutout Imagery
On Model / Location Shots
Can Check Store Stock
Make Visible Which Sizes/Colours and Available
Wish List
Delivery Information Displayed
Fashion Style Advice
Provide Advice on Fitting
Comments
Product cutouts appear for some products such as sofas but then these products don't appear in location.   Sizes and colours are marketed as separate products and not selectable from the product detail page.  

Checkout

Guest Checkout
Store Collection
Same Day Delivery
Nominated Day Delivery
Express Checkout
One Click Checkout
3rd Party Collection Option
Next Day Delivery
Gift Message
Gift Wrap
Comments
It is possible to deliver to the Channel Islands but this is handled by a 3rd party called 'Ship2Me'. It's not immediately obvious how to do this during checkout and appears to rely on the customer contacting the 3rd party directly.   Collection can also happen in some Sainsburys stores.   You can order from eBay and collect in stores.   Uses TouchID on iOS for checkout. Not one click purchase though.  

Social Media

Instagram Followers
4,116
Facebook followers
1,121,043
Twitter followers
184,700
Pinterest followers
26,294