Pepsi use augmented reality to shock the public at bus stop


Pepsi have converted an ordinary London bus stop on one of the city’s busiest shopping streets into a life like thriller. Bystanders wait at the bus stop on Oxford Street, which has embedded in it, a digital sign disguised as a panel of glass facing out to the street. Pepsi then run augmented reality animations which show a tiger coming towards the bus stop, a tentacle, an alien spaceship and a meteor landing on the street.

This is certainly one of the most imaginative and engaging digital marketing campaigns seen in public.

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