Pepsi use augmented reality to shock the public at bus stop

 
Pepsi use augmented reality to shock the public at bus stop
 
Pepsi have converted an ordinary London bus stop on one of the city's busiest shopping streets into a life like thriller. Bystanders wait at the bus stop on Oxford Street, which has embedded in it, a digital sign disguised as a panel of glass facing out to the street. Pepsi then run augmented reality animations which show a tiger coming towards the bus stop, a tentacle, an alien spaceship and a meteor landing on the street. This is certainly one of the most imaginative and engaging digital marketing campaigns seen in public.