McDonalds broadcast offers via beacons in store

 
McDonalds broadcast offers via beacons in store
 
McDonalds fast food restaurants in Georgia, US have been trialling delivering coupon offers, alerts, employment opportunities and customer surveys via beacons placed in the restaurant. The four week trial showed around 18,000 offer redemptions in 17 restaurants for the promoted items featured. As a result it is claimed that sales increased by up to 8%.