A Japanese drinks vending machine is demonstrating how digital can be used to enhance the customer experience in a subway station in Tokyo. The customer browses and selects drinks from the 47" digital display. After selecting a product from the machine's wide range of choices, customers will be able to see additional information regarding the product. An onboard camera is also used to detect age and gender and display appropriate drink recommendations based on the data it captures. Additionally it uses contextual data such as weather to showcase drinks that are appropriate for the weather such as a cold class of lemonade on a sunny day or a hot coffee on a cold morning.