Virgin Atlantic have been trialling Google Glass. Concierge staff in the Upper Class Wing at will be using Google Glass and other wearable technology to deliver the airline industry’s most high tech and personalised customer service yet. From the minute Upper Class passengers step out of their chauffeured limousine at Heathrow’s T3 and are greeted by name, Virgin Atlantic staff wearing the technology will start the check-in process. At the same time, staff will be able to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information. In future, the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences – anything that provides a better and more personalised service. “While it’s fantastic that more people can now fly than ever before, the fact that air travel has become so accessible has led to some of the sheen being lost for many passengers," said Dave Bulman, our director of IT. "By being the first in the industry to test how Google Glass and other wearable technology can improve customer experience, we're upholding Virgin Atlantic’s long tradition of shaking things up and putting innovation at the heart of the flying experience." Virgin Atlantic will also be testing iBeacon with its Upper Class passengers at London Heathrow which will help notify nearby Apple devices of nearby services, discounts and updates on their flight boarding schedules.