Thomson Travel are soon to open concept stores containing a host of digital features including a next-generation store front fitted with a large immersive video wall to showcase content and images of holidays. Interactive maps and tables will be positioned around the entrances, for customers to research holidays and Thomson products. The stores will also feature free Wi-Fi and an 'advice bar', from which customers can access self-service laptops to browse Thomson and First Choice holiday offers and speak to staff. High-definition screens and booth projections will feature around the store showing images and videos of holiday destinations. Customers that want to have a more personalised experience of their chosen holiday can visit booths in which their holiday will be projected onto the wall. TUI UK & Ireland director of retail and financial services Kathryn Ward said: “Our next generation store recognises the importance of people when it comes to choosing and booking a holiday, while integrating technology into the whole experience to really bring it to life. Customers will be able to immerse themselves in stunning, rich and evocative content as they research and browse our unique holidays in-store.” Thomson is yet to confirm the locations of the first shops, but a further ten are to be refitted with the new design in time for Christmas. The plan is to roll out to 100 shops in the next few years.