Samsonite have implemented a 2.5 metre interactive videowall at Selfridges in London. The application allows shoppers to learn more about the brand through browsing the digital product catalogue and viewing the luggage in 3D. “Samsonite’s new showcase at Selfridges is an exciting and significant new development for the brand. We have been partners with Selfridges for decades, making it entirely appropriate that our most innovative retail presence to date should be unveiled within such an iconic London landmark store.” said Mark McGuigan, Samsonite general manager UK and Ireland.