UK online only grocery retailer, Ocado have launched a shopping app for the Apple Watch. The app is set to give people a new way of conducting their shopping and it will provide access to the product listings and real-time order status updates. The app also has predicted ordering which is based on previous shopping habits and means customers can complete a repeat shop in under a minute. In addition, there is a "Handoff' feature that enables users to switch their shopping journey to their Apple iPhones. Paul Clarke, Director of Technology at Ocado, commented, "We developed the Ocado Apple Watch app with a clear goal: make it effortless for Ocado customers to order their shopping without needing to use their phone." "Customers can now checkout without using their phones in just 15 seconds. Another example of where we've reduced customer friction is by enabling people to add items quickly to an existing order with the Apple Watch app. For example, if a customer has completed an order on their desktop computer but forgot to buy milk, they can say 'milk' into the Watch and it will be added to the existing order."