IKEA’s new catalogue and augmented reality
The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!
It’s been a little more than a year, and the 2013 IKEA Catalog App, the most downloaded app of 2012, is back for 2014 with first-of-its-kind augmented reality features. The 2014 IKEA Catalog app for Android and iOS will let you actually place furniture in 3D directly from your phone into your home or office. No printouts required. No gigantic app download required. This is truly a different dimension of augmented reality (but not the fourth dimension, because that would just be silly).
If you remember last time, there were 43 pieces of content, augmented or otherwise activated. The activations are back again this year, highlighting slideshows, special videos, stop-motion animation and other exclusive digital content provided by IKEA. And better than ever, catalog readers can place, move and share over 100 pieces of furniture in 3-D Augmented Reality.