A new technology is being piloted in London at Harvey Nichols which allows in-store customers to unlock digital content on everything they interact with by using location based tablets that are borrowed by the customer in store. As well as providing an enhanced shopping experience, it enables retailers to collect data on customer behaviour in store prior to checkout. After leaving the store, predictive models use this data to increase customer engagement and sales. Based on their clients’ objectives, they can drive purchases online or drive customers back to the store. The trial has also been going on in London at Heals, Made, Dwell and DropDead.