Google's Cardboard virtual reality headsets in use at John Lewis

 
google cardboard john lewis virtual reality
 
John Lewis, the UK based department store retailer, has taken Google's Cardboard virtual reality headset and used in store to allow customers to interact in a 360 degree, 3D world with characters from the campaign. The Google Cardboard concept gives Android smartphone users the ability to turn their phone into a virtual reality headset. The campaign used this as a key feature in Monty's Den which was in 41 stores over Christmas.