French retailer Casino launches NFC enabled store

Shoppers at the Les Belles Feuilles branch of Casino supermarket in Paris’s upmarket 16th district are able to use an NFC phone and the supermarket’s app to do a whole range of tasks enabled by mobile and NFC.

Scan shelf-edge labels containing NFC tags to get details about any of the items on offer, including lists of ingredients, information on the supplier, videos, pricing and more. They are also able to scan items placed into their basket into a virtual shopping cart within the mCasino NFC app.

Customers are able to personalise the mCasino NFC app to reflect their preferences and buying habits as well as store their loyalty card and promotional offers as well as view the contents of their virtual shopping basket as they shop, to check the total they have spent and add or delete a product.

Customers can finally check out by tapping their phone to an NFC reader attached to the store’s cash register.

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