Carrefour trial indoor positioning using lighting

 
Carrefour trial indoor positioning using lighting
 
Carrefour are trialling a connected lighting system with LED-based indoor positioning in a store in Lille, France. The lighting replaces its previous fluorescent lighting with 2.5 kilometres of energy efficient Philips LED lighting that uses light to transmit a location signal to a shopper's smartphone, triggering an app to provide location-based services such as navigation and location aware offers. "We are always on the lookout for innovations to facilitate customers' navigation," explained Carrefour executive Celine Martin. "Thanks to this new application, which uses Philips technology, we are now able to provide our customers at Carrefour with a new service, enabling them to quickly search and locate their preferred promotions or detect all the promotions around them."