Adidas have partnered with Foot Locker to introduce ‘The a Standard’, a new concept that will be appear in 28 Foot Locker locations in the US. Using touch displays and interactive screens, ‘The a Standard’ will work to engage customers in latest performance products, including footwear and clothing.
Each dedicated space features interactive technology and a dynamic touchscreen display to help customers engage with and learn about key products. The a Standard launch kicks off with the release of the adidas Pure Boost City Blur print – inspired by the energy and speed of urban life – available this month.
“Creating an exciting place for our customers to shop and buy is one of Foot Locker’s key initiatives,” said Stacy Cunningham, executive vice president of marketing for Foot Locker. “Designing a dedicated section in our store with adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard.”
Adidas have been trend setters in the digital space with innovations such as the fully RFID enabled digital store in Frankfurt, Germany as well as the Adiverse interactive shoe wall.
