I’m a leading expert in the strategy and delivery of retail in-store digital, making my name at Marks & Spencer as the driving force behind the delivery of the in-store digital pilots and taking them from concept all the way through to full production rollout.


I come from a retail family. A cycle shop called FW Evans (later known as Evans Cycles) was purchased by my Grandfather, Joseph Smith, in the 1950s. At the time, the shop sold a range of cycles and toys, but during the seventies he handed the business on to his Son, my father, Gary Smith, who developed the shop into a specialist cycle retailer and expanded to 32 stores before selling in 2008.

My brother, Mark, spent 10 years in the family business as Finance & Retail Director before moving on to take the role at the Finance & Operations Director at Sweaty Betty. My sister Julia spent a long stint at B&Q within the finance team and my mother once ran a shop selling prams in Hampshire and now runs the popular Little Miss Piggies cafe in Brighton. I guess you could say that retail is in the blood..


I’m the retail technology geek in the Smith family, possessing what I think is a unique blend of strategy, architecture and delivery experience. I’m widely known as one of the main subject matter experts of in-store digital in the UK and Europe.  I’m a regular on the speaking circuit. Notably, I also performed a major programme delivery role on the £180m e-commerce re-platforming programme at M&S and assisted M&S in setting up their API programme on this new platform.


Contact Me

e-mail : craigwilliamsmith@gmail.com
LinkedIn : craig-smith


Further Links

Facebook : Retail-Innovation
Twitter : @craigwsmith